The series, spearheaded by Travel Oregon, is one of many strategies to appeal to international tourism.

"This series introduces Oregon to potential international visitors, revealing the diversity of the land, people and culture we have here," said Travel Oregon's CEO, Todd Davidson. "Sponsoring this show is a key strategy for us to tap the accelerating economies and growing tourism markets of Europe."

Northwest airlines began offering non-stop service from Amsterdam to Portland International Airport on March 29. According to the U.S. Department of Commerce, overseas arrivals to the United States totaled 23.9 million in 2007, and Western European travelers accounted for almost 47 percent of that number.

"Europe presents a compelling and lucrative demographic for us right now," said Teresa O'Neill, Director of International & Domestic Travel Trade for Travel Oregon. "The combination of the strength of the Euro and British Pound, ample European vacation time, and economic vitality abroad make this a tremendous opportunity for Oregon's tourism industry."

The "Oregon Uncovered" series began filming on location in Portland last October and will wrap in Southern Oregon in September 2008. Initials plans are to air the series in Europe in January 2009.